People before pitch decks
I back unusual, driven founders with a clear view of the problem and the honesty to keep learning.
Purexs is my personal investment platform. I’ve built companies, taken two to IPO and backed around 300 startups. Today I’m focused primarily on helping the companies I already back, while occasionally investing or advising where the fit is exceptional.
I know what it feels like to build something from nothing. So I respect founders’ time, speak plainly and avoid adding process where it isn’t needed.
I started my first company at 22 and my first early-stage fund at 27. Since then, I’ve co-founded two listed businesses—including Intec Telecom—and invested across software, AI, deep technology, climate, health and frontier infrastructure.
I’m most useful when the stakes are high and the answer is not obvious: finding product-market fit, shaping a round, making a critical introduction or thinking through a strategic turn.
I back unusual, driven founders with a clear view of the problem and the honesty to keep learning.
No investment committee and no theatre. When I engage, you get straight questions, useful feedback and a clear answer.
Founders lead. I stay close enough to be useful and far enough away to let them build.
From category-defining software to climate, health and deep technology. I look for founders tackling hard problems with the potential to build something that matters.
Keith Neilson and his team are building an agentic platform that discovers, modernises and maintains the enterprise software businesses still depend on—with engineers governing every step.
I backed AppFactor because modernising the world’s legacy software estate is an enormous, unavoidable problem—and AI changes what is possible.
Explore AppFactorEugenio Zucal is building a different approach to enterprise AI: helping organisations become AI-native while retaining control of their data, systems and operating knowledge. He is an unusually imaginative founder, and someone I am very pleased to support.
Explore AIWorkifyJohn Ridd and his team are making the environmental cost of cloud and AI infrastructure measurable and actionable. Greenpixie gives organisations granular intelligence to reduce carbon, water and cost as their computing needs grow.
Explore GreenpixieSelected earlier backing and portfolio successes.
Held indirectly, rather than as direct shareholdings in these companies.
I hold an equity stake in HomeDAO, an early-stage founder incubator in Oxford, and I am an LP in Acadian Ventures, a specialist US early-stage fund backing the new architecture of work.
Selected investments, past and present. Indirect exposure does not imply a direct founder, advisory or board relationship. Company names do not imply endorsement.
Pressure-testing the proposition, the customer and the route to product-market fit.
Positioning, pitch preparation, investor introductions and honest negotiation advice.
Thoughtful introductions to operators, customers, future hires and other investors.
A calm sounding board for pivots, boards, partnerships, acquisitions and difficult decisions.
“The best founders don’t need another person telling them how to run their company. They need someone experienced, honest and available when it counts.”Tom James · Founder, Purexs
My priority is the companies I already back. For an exceptional fit, a short, direct note is enough to start a conversation.